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Why is IBM selling the SurfAid Analytics business?

April 26, 2017analytics Business IBM Selling surfaid

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Why is IBM selling the SurfAid Analytics business?

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Given SurfAid’s market position, IBM decided that it would be in the best interest of the SurfAid customers and employees to merge with another market leading Web analytics vendor that had aggressive growth plans and the capital backing to pursue market leadership. IBM will no longer be competing in the Web analytics space. In combining Coremetrics’ deep analytics and industry best practices with SurfAid’s solutions—such as Visitor Experience Analysis, Action Ready Reports, Real-Time Monitor, Report/Notebook Scheduler, Ad-Hoc Report Builder—and their dynamic distributed computing architecture, clients will experience powerful analytics enhancements and improved usability.