Why is harvesting so crucial to Nonis benefits?
Unlike seasonal fruits that ripen simultaneously and may be harvested all together at a particular time of year, Noni is a perennial fruit that ripens individually. Because of this, Noni should be harvested selectively, with each fruit picked individually when it ripens. Noni that is harvested either prematurely or too late will not contain the full amount of beneficial enzymes and compounds that contribute to its numerous medicinal qualities. Once its optimum ripeness has passed, Noni ferments or rots rapidly. Earths Bounty does not use rotten Noni.
