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Why is Harley-Davidson discontinuing Buell after the recent new product introductions, racing success and new brand efforts?

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Why is Harley-Davidson discontinuing Buell after the recent new product introductions, racing success and new brand efforts?

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The Company made the decision to discontinue the Buell product line as part of its strategy to focus on growth through the Harley-Davidson brand. What will happen to the Buell motorcycles currently in dealer inventory? Buell dealers will sell remaining motorcycle inventories. There will be no more Buell motorcycles produced. Why should I buy a new Buell when you are discontinuing production? The innovative features and overall quality of Buell motorcycles provide an outstanding ownership experience. The Company may be discontinuing the production of Buell motorcycles, but they are extremely exciting motorcycles to ride and own. The Company will continue to provide normal warranties on new motorcycles and provide parts and service support. Buell motorcycles offer an overall value proposition that is very compelling. How good of a deal can I get on a new Buell? See your local Buell dealer for his remaining available inventory and prices. Will I be able to get financing for a new Buell? H

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