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Why is H.264 being included in QuickTime 7?

April 26, 2017H264 included Quicktime

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Why is H.264 being included in QuickTime 7?

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A few years ago, the International Organization for Standardization selected the QuickTime file format as the basis for MPEG-4. QuickTime in turn embraced open standards and now leads the market in MPEG-4, 3GPP and 3GPP2 content creation and playback. Apple continues to build on this commitment to open standards by incorporating H.264 the latest MPEG-4 video codec directly into QuickTime. And since H.264 is an open standard, companies around the world can create products that will interoperate with one another. In addition to the enormous benefits of H.264 being a worldwide standard, Apple is very excited about the incredible video quality that H.264 can provide. Not only does it deliver excellent video; it does so at data rates much lower than MPEG-2 and plays back seamlessly on today s shipping hardware.