Why is graphic design a vital element in the overall marketing plan?
Your advertising, marketing and communications materials speak volumes about your company. What are your current materials saying? A professionally designed and written piece conveys that your company is not only professional, progressive and growth-oriented, but also that they pay attention to detail, care about presentation, and have the extra edge to get ahead in a competitive business environment. A sloppily designed or worded piece will often times convey that your company does not have adequate planning, integrity, or vision. It may also says that you think you need to cut corners on cost because you are financially unwilling to make the much-needed investment in marketing.
