Why is good Customer Relationship Management so important to today’s retail environment?
More than just maximising sales opportunities and following up leads, good CRM should allow you to: • Understand your customer personally and individually • Maximise the sales opportunities in every department with every individual: vehicle sales, accessories, F&I, parts and service, existing customers, prospects, suppliers, colleagues, partners • Capture 100% of your sales leads from all channels • Measure and improve your sales process in every department • Utilise the right information, at the right time • Provide complete business transparency.
