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Why is GNLD s Vitamin E Plus only 275 IU per capsule when the industry standard seems to be 400 IU?

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Why is GNLD s Vitamin E Plus only 275 IU per capsule when the industry standard seems to be 400 IU?

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A. Many manufactures who sell larger capsules often use a synthetic (which may be inferior in bioavailability) variety of vitamin E. Manufacturers are also required to list only the amount of alpha-tocopherol in their vitamin E products. GNLD gives you 275 IU of alpha-tocopherol, plus 50 mg of non-alpha tocopherols and tocotrienols (which include beta-, gamma-, and delta-compounds of each). All of these are derived from a natural, highly bioavailable source. For GNLD to offer 400 IU of alpha-tocopherol along with the additional tocopherols and tocotrienols in a natural form, the capsule would be much too large to swallow. In this case, less actually equals more!

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