Why is free-to-air mobile TV important?
A. Free-to-air mobile TV accelerates consumer adoption of mobile television and is critical to its long-term success. Free-to-air mobile TV provides consumers with mobile access to live, familiar television content, an important first step in driving widespread consumer adoption of mobile television. Once consumers are accustomed to watching TV on their handsets, it is more likely that they will be receptive to paying for premium content.
