Why is fragrance applied to pulse points, such as the neck and wrist?
In the past, women were taught to apply fragrance sparingly because of the expense, so they applied it lightly on the most feminine and delicate parts of the body. Also, the skin is actually warmer on the pulse points, which helps the fragrance evolve and provide a better sensory experience for the wearer. Today, fragrance has become an essential part of men’s and women’s wardrobes. Fragrances are sprayed freely all over the body.
