Why is Ford (and GM) putting emphasis on full-size SUVs when gas prices are high and buyers seem to be moving to smaller vehicles?
First, the redesign of the Expedition was put into effect years before gas prices started climbing so high. Second, the folks at Ford and GM believe that the large SUV market, one of the most profitable, will level off at somewhere between 600,000 – 750,000 units annually, representing a significant chunk of buyers. Both companies are intent on capturing a greater percentage of those buyers, people who continue to need or desire a powerful, large vehicle for towing or transporting a family and all its associated gear on vacation.
