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Why is FeedBurner merging its product with Googles?

April 26, 2017feedburner google merging Product

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Why is FeedBurner merging its product with Googles?

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Our vision when FeedBurner joined Google was to help bring the best of what FeedBurner offered in syndication publisher tools and solutions to the AdSense platform, and vice versa. In the time since the merger, the FeedBurner engineering team has joined the Google engineering team (but still focuses on the same set of tools for RSS monetization, analysis, and optimization) and is not managed as a separate company or subsidiary.