Why is everyone going crazy for New Era hats?
We are the Originators of the True Fitted and the 59Fifty gives the Action Sports consumer a premium alternative. The consumer has always been given one option which is stretchable hats. Our 59Fifty cap is a fitted cap that offers something new, something different to everything that was available up to that point. Beyond the 59Fifty silhouette that is so popular, our other point of difference is customization. We dont build blanks or carry inventory – every cap is a custom cap. Nobody can call New Era to order a few dozen hats and put a logo on them. That customization is a point of attraction to the consumer. The headwear market historically in Action Sports has been a secondary / accessory market. Now were finding and our OEM (Original Equipment Manufacturer) partners are finding that their caps can be first point of purchase, because its so unique and customized. Does the actual fit of a 59Fifty change from one company to another? The silhouette or fit is the same from one company
