Why is ethical behavior so important?
* Business professionals expect their accountants to behave with selfless integrity * Professional ethics cannot be separated from personal ethics or scholastic ethics ¨ To be ethical one must build good habits by applying ethical principles every day, including telling the truth, not stealing or cheating, and treating others as you would want them to treat you ¨ Anything less will lead to distorted views about ethics as well as a parade of offenses and peccadilloes * Ethical behavior means that you should act with integrity even in situations in which others may judge your performance to be deficient in some respect * If you cannot behave in an ethical or responsible manner in all your personal and business dealings, you should seek a different profession * For articles on business ethics, see the Markkula Center website For an article discussing common myths about ethics, see the attached article.
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