Why is email segmentation important for improving engagement?
Segmentation allows you to tailor your email campaigns to specific groups of recipients. When I began segmenting my audience based on behaviors (like browsing habits or purchase history), I noticed a significant boost in engagement and conversions. Instead of sending the same message to everyone, you can create dynamic, personalized content that speaks directly to a user’s interests or past interactions.
Advanced segmentation, such as psychographic or behavioral targeting, goes even further. You’re no longer just sending emails to “everyone aged 25-35,” but to “those who recently viewed a product but didn’t purchase.” That level of personalization can work wonders.
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