Why is Duracell introducing Duracell ActiveCharge cells?
Many consumers have not tried NiMH or are dissatisfied with their NiMH experience. Duracell ActiveCharge NiMH cells will appeal to these consumers as it will provide them a new NiMH option that addresses two key concerns: NiMH cells do not come charged and ready to use and they lose their charge after a few months in storage.
