Why is direct search engine marketing better than buying leads from third party lead generation companies?
Third party lead generation companies add another layer to the process of matching online consumers with website owners and, therefore, add unnecessary costs. If you have a good search engine marketing consultant, you dont need the middleman to bring you qualified leads. Another problem with the third party lead generation companies is that you dont know where the lead came from or why it is a good match for you. With SmartLeads, you dictate what kind of consumer you want to work with and SmartLeads will show you exactly where that consumer came from. Another important consideration is that you dont get any branding impression mileage from the third party lead generation companies.
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