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Why is digital watermarking so important?

digital watermarking
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Why is digital watermarking so important?

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Forensic watermarking is the addition of information to the digital content that enables it to be traced to its owner. The integration of digital watermarking technology is especially important to enable usage models based on file sharing from device to device over digital home networks. Watermarking is required by Hollywood’s Digital Cinema Initiatives (DCI) specification. The digital watermarks implemented by Verimatrix are designed to permit recovery of the watermark regardless of compression, transcoding and resizing of images. Verimatrix’s VideoMark* is the only robust and invisible content tracking solution that enables forensic, user-specific marking of individual video copies to track piracy to the culpable user outside the digital network. Recent announcements indicate that VideoMark is the only forensic watermarking solution gaining traction in the marketplace. Q. Can you provide an example of how VCAS works? The protection of premium video on demand provides a good example,

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