Why is Digital Signage the fastest growing segment of the signage industry?
• Maximum impact / Minimum effort • 80% of all buying decisions are made at the time of purchase • Traditional media (TV, Radio, Print) is watered down because of all the options • Regular Static printed signage becomes “wallpaper” with little or no impact • The marketplace is constantly changing and only digital signage keeps up • Messages can be changed to reflect time of day, weather, inventory, etc.
