Why is digital printing different to lithographic?
Traditional litho ‘offset’ printing requires the creation of a plate for every print, which is then used to transfer the image via a rubber blanket onto the paper. Litho is great for printing 1000s of catalogues, magazines and books at a relative low cost. But its cost is less attractive when you’re only after a few hundred brochures and flyers. Digital printers, on the other hand, don’t require the creation of a plate. Instead they use software to render digital images directly onto the press, bypassing the need for an expensive plate altogether.
