Why is DEWALT now marketing power instead of torque?
User loyalty is built by delivering a product that has superior performance (productivity) on the jobsite. Common perception has been that drills with higher torque ratings will complete applications faster. This is not the case. In fact, drills with higher torque ratings are likely to underperform on the jobsite due to the inverse relationship between speed & torque. A drill that has more power (UWO) delivers what the user needs, productivity, while a drill with a high torque rating does not. DEWALT is committed to delivering and marketing what the user needs on the jobsite.
