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Why is data evaluation and validation important?

April 26, 2017Data Evaluation validation

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Why is data evaluation and validation important?

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As new records are added to your marketing database, value checks should be performed to identify data that may be invalid. For instance, if gender values should only be “F” and “M”, but a “1” and “2” are present in the gender field, these latter values are invalid and need to be corrected.