Why is Dakota Farms™ focused on the tenderness of meat?
Dakota Farms™ natural beef exceeds consumer expectations. Tenderness of meat is the biggest variable when compared to flavor and taste attributes and yet it is what consumers want and expect from their purchase of meat. Tender meat improves the pleasure of eating a good steak. A consumer should not have to work at getting to the flavor. Meeting these consumer expectations leads to repeat business through consumer satisfaction.
