Why is customer service vitally important to tourism businesses?
Tourism is a different sort of product than most other items that consumers purchase. In most cases, it is not a physical product that tourists can carry home with them when their trip is over. Instead, tourism can be defined as a combination of activities, services and industries that delivers a TRAVEL EXPERIENCE to customers. Because the service that tourists receive during trips is such a memorable part of their travel experience, every employee who serves them should strive to make every aspect of that experience as positively memorable as possible. Doing so can lead to greater levels of customer satisfaction, more repeat visits by tourists, and potentially more positive word-of-mouth promotion for your business.
