Why Is Cultural Tourism Hot Now?
People have always come to Missoula to visit our cultural sites, but only recently have we discovered what makes these visitors tick. Recent tourism research indicates clearly that Cultural Tourists are a force to be reckoned with. Here’s why: 1. Cultural Tourism is the fastest growing sector of the travel industry. 2. Cultural Tourists spend $62 more per day and $200 more per trip than other travelers. 3. Cultural Tourists include multiple destinations during a visit and stay one half-day longer at each destination. 4. Cultural Tourists have higher levels of income. How Can I Take Advantage of the Cultural Tourism Boom? Getting a piece of the Cultural Tourism pie takes planning, creativity, collaboration and a good knowledge of the basics. Select a link from the menu above to get started. Cultural Tourism Initiative The Missoula Cultural Council (MCC) is leading a community-wide effort to develop a year-around cultural tourism program for the increasing number of visitors to the Misso
