Why is Coremetrics acquiring SurfAid?
Coremetrics is acquiring SurfAid to grow our business and better serve our customers. The combined offering allows us to provide a more complete offering for action oriented marketing analysis and visualization needs. It also strengthens Coremetrics position in core markets; increasing its presence in retail, expanding the company’s financial services and travel portfolio and establishing a foothold in publishing and content. Finally, it ensures faster product development capabilities and product innovation with influx of talent.
