Why is Competitive Intelligence (CI) So Critical?
Competitive intelligence has become an increasingly important function in the corporate world. Advancements in technology, the rapid emergence of a new breed of competitors, and changes in the economy all have lead companies to acknowledge the need for a systematic means to proactively gather and share Competitive Intelligence (CI). In a 2002 survey published by the Fuld-Gilad-Herring Academy of Competitive Intelligence, most company’s are unprepared for increased industry risk.
