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Why is college basketball virtually unimportant in expansion talks?

April 26, 2017basketball college expansion unimportant virtually

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Why is college basketball virtually unimportant in expansion talks?

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Money. Football dominates every automatic qualifying BCS conference, with the exception of the Big East that happens to have more dominant basketball programs than football programs. In 2009-10, the SEC produced $150.5 million in football revenue compared to $58.5 million in basketball.