Why is coaching the best method for supporting a change in behaviour?
The effectiveness of coaching is based on neuroscience and what we know about how our brains respond to change. Science tells us that our brains change as a result of the focus of our thinking, creating new patterns and connections in the brain. We also know that insights we achieve as a result of thinking for ourselves create neural pathways that support change. The ‘a-ha’ moment we experience as a result of an insight is accompanied in the brain by a burst of neurotransmitters which make us feel good and help create new pathways. These physical changes don’t occur when someone tells us what to do or when someone else does the thinking for us. This only happens when we achieve the insight ourselves. And that’s why coaching is so effective- you generate insights as a result of being asked powerful questions that help you work out solutions, rather than being told the answer.
