Why is coaching more effective than talking things over with a friend, mentor or peer?
Friends, mentors and peers are not objective or trained to address persistent patterns and problems. While their insights may be well-intentioned, their advice is usually right for them, but not for you. In fact, they typically have vested interests that may, consciously or unconsciously, conflict with your goals. Even experienced business executives typically lack the advanced training to develop others into leadership roles. In addition, friends and peers are not likely to insist on results and hold you accountable.
