Why is chicken fast-food chains scratching for more sales growth?”
Chick-fil-A’s chief operating officer tours the country, motivating customers to dress up like cows. The chief executive of KFC’s parent company encourages consumers to “try the unfried side of KFC.” And the chief executive of Church’s Chicken visits major cities, most recently Dallas, handing out cash. In executive suites and marketing departments, the nation’s biggest chicken chains are working to drum up interest in drumsticks, wings and spicy chicken sandwiches. The economic downturn has plumped up sales at many fast-food – i.e., lower-price – chains. But for chicken, it’s been a mixed bag. Chick-fil-A, Raising Cane’s Chicken Fingers and Zaxby’s had double-digit U.S. sales growth last year. But overall, fast-food chicken sales grew at a slower pace than six other restaurant segments, according to Technomic Inc., a market research firm in Chicago. “Some of the large players have underperformed, but there are pockets of growth,” said Bob Goldin, Technomic’s executive vice president.
officer tours the country, motivating customers to dress up like cows. [Click image for a larger version] SONYA N. HEBERT/DMN SONYA N. HEBERT/DMN Harsha V. Agadi, head of Church’s Chicken, gave $1,000 cash to Sarina Doblado of Ennis to reward her for being a regular at the Church’s on Ferguson Road in Dallas. Chicken fast-food chains are trying promotions to get diners to visit more often. The chief executive of KFC’s parent company encourages consumers to “try the unfried side of KFC.” And the chief executive of Church’s Chicken visits major cities, most recently Dallas, handing out cash. In executive suites and marketing departments, the nation’s biggest chicken chains are working to drum up interest in drumsticks, wings and spicy chicken sandwiches. The economic downturn has plumped up sales at many fast-food – i.e., lower-price – chains. But for chicken, it’s been a mixed bag. Chick-fil-A, Raising Cane’s Chicken Fingers and Zaxby’s had double-digit U.S. sales growth last year. But
Chick-fil-A’s chief operating officer tours the country, motivating customers to dress up like cows. [Click image for a larger version] SONYA N. HEBERT/DMN SONYA N. HEBERT/DMN Harsha V. Agadi, head of Church’s Chicken, gave $1,000 cash to Sarina Doblado of Ennis to reward her for being a regular at the Church’s on Ferguson Road in Dallas. Chicken fast-food chains are trying promotions to get diners to visit more often. The chief executive of KFC’s parent company encourages consumers to “try the unfried side of KFC.” And the chief executive of Church’s Chicken visits major cities, most recently Dallas, handing out cash. In executive suites and marketing departments, the nation’s biggest chicken chains are working to drum up interest in drumsticks, wings and spicy chicken sandwiches.
