Why is CDI creating such a buzz?
There were two main reasons [we chose CDI from Initiate Systems]. Implementation was fast. We want to get to the point where we’re performing guest recognition on a real-time basis across our entire system. Secondly, we chose Initiate because of its ability to integrate with our existing systems. [Other products] did things in a batch mode you’d have to send the data out and they’d have to sort through it, or they just couldn’t perform the data sorting and filtering as quickly as Initiate. We prefer having control of the data, so we can manage and integrate it with our different systems over time. Q: CIOs are sounding more and more like CFOs and CMOs. It sounds like you’re really aware of marketing efforts and what they can bring to the top line. A: That’s what I really enjoy. I enjoy technology and understanding technology, but I’m not a technologist for technology’s sake. I really enjoy the application of technology in building more efficient and effective business processes. I guess
