Why is BuzzCity building Now-Cook?
We wanted to create a service that made it easy for users to browse for ingredients on their mobile phone in the supermarket, and refer to recipes while they’re cooking. We want to provide mobile users a unique cross-browsing experience by offering a vast selection of recipes from leading international media brands. Users are looking for local cuisine recipes with an international appeal. There are few independent international food content channels that provide distribution to the mobile platform.
