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Why is Browse & Buy a better business model than SMS Premium?

April 26, 2017browse Business buy model Premium SMS

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Why is Browse & Buy a better business model than SMS Premium?

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When you go to the supermarket, do you always buy only what you have written on your shopping list? Probably not. Most probably you enjoy browsing, comparing, searching for the best offer, and then, buying. Buying on the Mobile Internet marketplace is the same thing. In general, all consumers like browsing for the best deal before buying anything. Therefore, the Browse & Buy model provides consumers on the Mobile Internet with a true shopping experience that guarantees additional spending on your mobile site.