Why is BrightScope going in this direction after specializing in the 401k market?
We see this as a natural progression for the company and we have received feedback from current clients and consumers that the Advisor Pages directory is a much needed tool. We’re expanding our leading position in the retirement and 401(k) market to reach a wider audience and bringing unprecedented transparency to the broader wealth management marketplace. We’re giving people the tools and objective information they need to make well-informed decisions about their financial activities. The amount of time it would take people to aggregate the data and do this research on their own is endless, so we figured we would streamline process.
