Why is Avon launching a tree planting campaign?
Avon has the unique capacity to reach, engage and mobilize people to be a force for good. We have successfully mobilized millions of people for the causes of breast cancer and domestic violence, and wish to use the same reach and resources to help people have an impact on the environment. Through Hello Green Tomorrow, Avon can make a tangible impact on the environment by engaging our more than 6 million independent Sales Representatives and 300 million customers worldwide – a virtual army mobilized to help save the planet. Tree planting is a critical effort, but it is also simple to understand and execute: for every $1.00, one tree is planted. With a simple act, people can help make a positive difference for the earth and for future generations.
