Why is animal nutrition such an important issue for Pet Planet?
We believe nutrition plays a very large role in any pet’s fundamental health. Our customers are concerned about the health and welfare of their beloved pets, and have in recent years begun to question the quality of the foods they are feeding. The rate of auto-immune diseases in our family pets is on the rise. “Sensitivities” and “allergies” are all too common a theme in our stores. The average life span of a dog or cat today is lower than history tells us they should be. More and more of our customers are simply tired of costly veterinary bills for immune related illness, food sensitivities, and recommended “special” diets. Because of this growing nutritional awareness, the trend is towards a more holistic or natural approach to preventing disease and building the immune system through proper diet. “Inbreeding and excessive genetic manipulation has reduced our animal’s ability to properly digest and assimilate food, leaving our companions very susceptible to illness. Repeated vaccinat
