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Why is an Idea 140 characters (25 words) or less?

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Why is an Idea 140 characters (25 words) or less?

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The Idea is that this size allows the users to text or tweet their submission. Although it’s short, the best Ideas, in our opinion, can/should be summed up in a concise manner. It also allows the users in the subsequent rounds to build upon simplicity rather than be put in a box.

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