Why is alumni participation in giving so important?
Organizations that rank colleges (such as U.S. News & World Report) see alumni participation in annual giving as an important indicator of alumni satisfaction and college stability—so high participation rates translate directly into higher rankings. Similarly, corporations and foundations consider alumni participation as a measure of a college’s stature and stability, so high rates of participation help the college to receive more funding. In other words, every gift, regardless of size, has real power.
Related Questions
- Does my membership in the Alumni Association or gift to the SECC count as participation through the Faculty and Staff Giving Campaign?
- How many alumni give to Pomona College? How does this compare to the giving rates at peer institutions?
- How does a parishioner discontinue participation in electronic giving?
