Why is ABC photographer Carol Kaelson steaming?
Look at the photo above. What do you see? I see the latest marketing gimmick of Starbucks Coffee, now appearing on USA Today front pages in Omni Hotels everywhere. Long story — by Stuart Elliott in yesterday’s New York Times — short: Starbucks has placed scent strips on the newspapers, hoping to entice hotel guests to stop by for a brewski. That’s all well and good but I gotta say, if I’m Carol Kaelson of ABC, who took the photo up top, I’m steaming — and not because my coffee’s too hot. Here’s the Times article. Joint Promotion Adds Stickers to Sweet Smell of Marketing A promotion scheduled to begin today may prompt hotel guests to exclaim, with apologies to “Apocalypse Now,” that they love the smell of advertising in the morning. Guests at Omni luxury hotels will find small scented stickers on the front pages of their free copies of USA Today. A blackberry aroma will suggest that the guests start the day at their hotels with a cup of Starbucks coffee “paired with a fresh muffin.” The
