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Why is a usage-based loyalty program better than a breakage-based loyalty program?

loyalty program usage-based
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Why is a usage-based loyalty program better than a breakage-based loyalty program?

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Loyal Team™ Rewards is a usage-based program − all parties (dentists, Team Members, and benefit providers) want your Team Members to redeem their rewards and enjoy their savings. Our rewards partners would normally spend 30-40% of their revenue on marketing – millions of dollars in advertising – just to bring a new customer in the door. Instead, we bring them your Team Members as new customers and they pass through what they would have spent on marketing as an INSTANT SAVINGS for you and your Team! And Loyal Team™ Rewards are savings in addition to any regular discounts, sales or rebates. The rewards spend just like real dollars. A fifty dollar savings means fifty dollars off the lowest public price. In a breakage-based program (like most other loyalty programs), the program provider wants to encourage desired behaviors, but resists paying the cost to deliver the reward at the time it is redeemed. The best-known example of a breakage-based program is the traditional frequent flyer prog

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