Why is a PRC/APA important?
The Primary Relationship Contact is important because it is a requirement of IBM PartnerWorld to have one person designated as PRC at each company location. The PRC is also important because they receive e-mails pertaining to PartnerWorld and are responsible for taking action on these e-mails. The Authorized Profile Administrator is important because APAs have administrative update authority. PRCs also have this update authority.
