Why is a full color brochure so important to help me sell my park model or manufactured home?
Two reasons: Memory and Remembrance. With so many properties currently for sale throughout Arizona s manufactured housing and park model communities, it is not unusual for a buyer to view 10 or more homes per day. Average human s retention rate is less than 10%. So if you hope they remember that extra insulated Arizona Room or upgraded cut Berber carpet (or whether your property was before or after lunch) photos and detailed features and benefits might be a good idea. They simply build up the value of the home to help justify the value and help the buyer remember all the upgrades.