Why is a former journalist a good choice for a PR consultant?
Reporters and editors are especially responsive when they deal with people like themselves. The media have a language and culture all their own, and journalists-turned-PR-pros know this. Because of their past career experience, they possess special insight into what the media wants to cover. They know how to present a client’s story to best advantage. PR pros who are former journalists have a unique understanding of the time constraints and frustrations the media face every day — because they’ve lived it themselves. An interesting observation: If it were possible to line up all the PR pros employed by the nation’s Fortune 500 companies, more than likely, most would be former journalists.
