Why is a custom designed logo so important on a business card or web site?
Humans respond best to images. Text requires complex thought to process. Images are remembered much faster and longer. Plus a good logo can convey a lot of information in a small amount of space. When you see the logo for Coke or Pepsi it keeps the idea fresh in your mind. Text just doesn’t have the impact or power a logo can deliver. Think of all the brands you remember, next time you watch a popular sporting event on TV, notice how many logos you see. Ask yourself why the sponsors pay thousands of dollars to display that simple logo. When there is text, notice how short the text is. That’s because we can’t remember it. It has little impact. Whenever company corresponds or markets itself, whether it be through brochures, product sheets, packaging, web presence, billboards, invitations, annual reports, letters, envelopes, business cards, faxes, or any form of advertising, the logo serves as a potent PR piece that builds credibility, reinforces presence in the marketplace and encourages
