Why invent a word like precycling?
The term precycling was invented in 1988 by Maureen O’Rorke for public waste education work with Berkeley City Council in California. This word describes the wide range of actions which lead towards a circular economy by ensuring that something does not become waste. Recycling is the most obvious example but switching to a renewable fuel, rebuilding ecosystems , resolving disputes, giving away clutter and redesigning the economy can all prevent waste and address unsustainability. ‘Precycling’ is ideal for emphasising a focus on resources and the prevention of problems.
