Why include an Executive Summary and Mission Statement?
Upper managers only want to see condensed information. They don’t have time to go over every single detail about every department. They want to know what’s going on in the company, but only want to read the highlights. That’s why the executive summary is included in the first part of a business plan. It gives a top level summary of all the information included in the rest of it. Another important reason to write a clear and concise executive summary is for potential investors or lenders. Just like the high level executive, people in financing don’t have time to read each detail about your company. They often have many documents to review and will be impressed if you can effectively summarize the key points of your enterprise. Since the executive summary talks about everything in your business plan, you actually write it last, even though it shows up in the first part of your plan. Here are some of the components to include: • What the business plan is for i.e. secure funding, a guide f
