WHY HOT AIR BALLOONS ON THE COVER?
The hot air balloons on the cover of the Second Edition are more than just a colorful representation of a mode of transportation. They represent another important idea embodied in MANAGERIAL ACCOUNTING– the quality of the journey is as important as the final destination. A FAST CAR CAN ACCELERATE FROM ZERO TO SIXTY IN TEN SECONDS leaving your students pressed against their seats in terror. MANAGERIAL ACCOUNTING by contrast starts your students’ journey with a gentle lift, presenting the fundamental concepts of managerial accounting in an easy-to-understand fashion: Carefully-paced and stepped-out explanations– continues the tradition of unparalleled accessibility by breaking difficult or complicated processes down into manageable, understandable steps Streamlined Coverage — MANAGERIAL ACCOUNTING sticks to the concepts students need, providing a series of examples and frequent illustrations for each concept ON A BUS OR TRAIN, YOU SIMPLY SIT THERE while in a hot air balloon, passenger
