Why hiring a market research consultant?
Consultants are by definition more flexible than traditional market research agencies, which are often highly bureaucratized and influenced by a wider agenda. Consultants can be used only when required. They manage just few projects per year, focusing on few clients and tasks. As a result, they are paying more attention to client’s requirements and needs. Moreover, consultants have less fixed costs than traditional market research agencies. Consequently, a consultant is a great value-for-money alternative to traditional market research institutes. To sum up, consultants are generally more flexible, have a quicker turnaround and higher focus on the business. The cost equation is also better than using traditional market research agencies. I am looking forward to hearing from you.
