Why Hire A Copywriter?
“We write our own stuff in-house,” you’re thinking. “Why pay someone when we can do it ourselves?” Here’s why: Because professionally written business materials look, well, professional. I can often tell when someone writes his or her own business materials. If you can’t tell, that’s even more of a reason to hire a professional. Because I’m not the only one who notices. Some of your customers notice, too. If your written materials aren’t top-notch, they can detract from the professional image you otherwise present to your clients. And even more importantly, if your written materials aren’t written by a professional, they might not be working for you as hard as they should be. When I write a press release, I know exactly what details to include, in what order, and what to leave out — so my press releases get results. When I prepare newsletter text I’m not just writing an article, I’m helping you focus, communicate, sell. Every type of written piece serves a different purpose and therefo
