Why have many organizations made strategic planning a top priority?
Green: One of the key developments occurring throughout many charitable organizations is the requirement to run the organization more like a business. That’s being required by funders and it’s becoming more of a requirement by the governing body. The sophistication of individuals who are being hired these days to lead organizations are focusing more on the importance of running charitable organizations in particular as a business. Another issue that comes up is accountability. You will find this in both for-profit and not-for-profit organizations. The accountability to stock- holders, particularly as it applies to charitable giving, as well as to funders, challenges the requirement of organizations to function this way, with goals, objectives and a focus of what the organization is doing. What are companies doing differently today in terms of philanthropic planning? Green: In large part we’re seeing a company’s philanthropy- whether it be in the area of donating money or whether it be
